Jonathan Schwartz from Sun indicated that CEOs should NEVER have someone else write their blog. I understand his point – the best and most valuable insight can ONLY come from the CEO. The counterpoint is that there is a place for managed services in blog delivery.

Instead of just posting directly, most of us need someone to edit our work (Weblogs Work is clearly unedited and raw) and that is where, I believe, that managed blog services become important. Additionally, creation of regular and topical content is important and in most cases there is no need for the CEO to actually post about news items or facts and figures – instead he can outsource this function – to a professional blog writer.