“We Break Stuff” offers a series on how to make a better blog. Check out Part I and Part II.

[via We Break Stuff]

Technorati Party tomorrow Wednesday June 22 – see you there…

The guys from Odeo (podcasting startup) are here at SuperNova2005 and while I was listening to a tired presentation about AT&T I took the time to check out their blog. One entry I found most interesting was the stat on the number of iPod owners and the number of podcast listeners. Take a look at the numbers for yourself: How many podcast listerns are there already?

Bill Schlough the Giants CIO talked about their use of video coaching and scouting from a ball club perspective. From a fans perspective the Giants have demonstrated a sustained commitment to creatively leveraging technology to enhance the fan experience through innovations such as the “Double Play Ticket Window”, “Ticket Relay”, the “Digital Dugout” and the first 100% wireless facility in professional sports.

Jonathan Schwartz from Sun indicated that CEOs should NEVER have someone else write their blog. I understand his point – the best and most valuable insight can ONLY come from the CEO. The counterpoint is that there is a place for managed services in blog delivery.

Instead of just posting directly, most of us need someone to edit our work (Weblogs Work is clearly unedited and raw) and that is where, I believe, that managed blog services become important. Additionally, creation of regular and topical content is important and in most cases there is no need for the CEO to actually post about news items or facts and figures – instead he can outsource this function – to a professional blog writer.

For those businesses that embrace blogging there will be artifacts of the business’s existence. It is important to remember that the web will begin to offer users the ability to see who we were as well as who we are. The corporate makeover won’t be the same ever again.

Amy Jo Kim from SocialDesigner.Net talks about this idea from a user perspective in her post: Lists as Social Artifacts.

[via Micro Persuasion]

What if you could sit in and be the silent fly on the wall as you listen attentively to your customers or your competitor’s customers as they discuss their various wants and needs? This is the job of your PR agency or Weblog Consultantcy.

Google Suggest is here. Basically, you will need to try it out to understand, but Google matches and shows up the number of results available for possible works. Very fast. Chris Justus has written more about the the client side javascript.

[via ITtoolbox]

Does RSS advertising work? Check out a case study by the Marketing Sherpa.

While warning of the dangers of becoming “repetitive, trivial or tedious” Valencia Sailing describes blogs as “an innovative and very direct way of communication”. They point to examples by an Italian America’s Cup sailing team and the BMWOracle racing team’s site.