Weblogs 'could' work for FedEx, but right now they don't.
In a previous entry I detailed the FedEx Furniture Guy and offered FedEx the idea of embracing his use of FedEx boxes instead of threatening to sue him. They decided on the latter. Once he was forced to remove his site I recieved thousands of visitors to this blog to catch a glimpse of the FedEx Furniture Hack. I followed up on my first entry with a second update regarding an email that I recieved from a friend of the FedEx Furniture Guy clarifing some details that I got wrong. Next I was contacted by a group calling themselves the FedExaminer Administration. They offered to help the FedEx Furniture guy with his legal woes. So I recieved around 20 emails, 10,000+ visitors to the blog entry, and nothing from FedEx despite my direct contact via telephone and email.
Imagine how much goodwill could have been generated by FedEx by listening to all of this communication. Perhaps even Ikea could have been involved – i.e. FedEx could have bought the kid an apartment full of Ikea furniture and made him a spokesman. Even the tree huggers like the idea. The ideas are endless. Blogging can work for your business or against it.
[...] him that the complaint was bogus and that he should continue his project. In the meantime, blogs, journals and newspapers picked up the story. Ultimately the attempted censorship resulted in the story b [...]
[...] him that the complaint was bogus and that he should continue his project. In the meantime, blogs, journals and newspapers picked up the story. Ultimately the attempted censorship resulted in the story b [...]