Sign #195 corporate blogging is hitting the mainstream — a list of business blogging tips in the current issue of Fast Company.

Among them: Don’t Scrimp.

“Nothing brings a party to a halt like running out of food or booze. Likewise, one reason blogs fail is a failure to dedicate the resources necessary to keep the conversation going. “Blogs are incredibly low cost,” Lark says. But “they require a time commitment.” Adds Albrycht: “Blogging has to be part of someone’s job description. You have to have a maintenance plan.”"

We tell Weblogs Work clients that we haven’t done anything for you if we merely set you up and jumpstart the first round of the conversation. Blogging is a long-haul strategy. Bird by bird, you build a fervant base of readers and evangelists.

[via BlogWriteforCEO's]