Have A Sense of Humor
Q: What lessons does the FedExFurniture.com fracas have to teach us as communications managers? Should FedEx have blogged their response? Do we think that every major brand needs such an open communications channel to respond to every blip that will appear in the new networked world?
B.L. Ochman’s answer to our question, just in:
I think Fed Ex could have had a sense of humor and ignored the kid.
I certainly don’t think every major brand needs a blog. Most of them would just be filled with corporate bullshit, and nobody wants to read that.
Nor do companies need to respond to every blip in the blogosphere. But they need to monitor what is being said about them and decide on a case by case basis when to jump in.
If I were advising FedEx right now, I’d tell them that this will blow over, but that they better think about what their blog response policy is and whether they need a blog."
I agree. It makes sense to keep aprised of what others are saying about you. Rarely will you be the one that starts the conversation, but you can certainly influence it. Don’t always listen to the lawyers. Send these sort of innocent issues to the marketing and public relations departments first, the lawyers second.
I agree. It makes sense to keep aprised of what others are saying about you. Rarely will you be the one that starts the conversation, but you can certainly influence it. Don’t always listen to the lawyers. Send these sort of innocent issues to the marketing and public relations departments first, the lawyers second.