Fed Ex Speaks (Thanks to Jeremy Pepper)
Jeremy Pepper puts on his reporter hat and gets everyone’s side of the story in this post. He gets Sandra Munoz, of FedEx corporate communications, to talk about their approach to the story:
We have not officially responded because no one has really contacted the media department for a response. Those people that have called, like a TV station, we do respond to. We did miss the Wired.com request.
Right now, it’s about media coverage. Right now, maybe this has run its course with the traditional media, it was the flavor of the week. That’s what it is about with public relations – you look at the situation, weigh the damage, and make decisions. You do make your decisions on what you do and do not respond to. And, that’s not just FedEx, but that’s likely all corporations that are weighing the upside and downside in responding to media and citizen media. You can’t always respond to everything, because of timing. Wired.com is a perfect example – the request came in over email, and got lost in the shuffle.
I believe that the first contact with Jose Avila – the official contact – was through the attorney. If we go online and see a company using the FedEx name, it goes to legal. That’s not unusual. It’s a legal issue.
We’re just asking him to respect our rights. Thousands of our employees have built the company to what it is today. All we’re asking him to do is respect our name and materials, and stop using them for his Website and his endeavors. That’s all it comes down to."
Jeremy also includes a long IM transcript with Jose Avila. Check it out.
I am surprised that Sandra would suggest that “We have not officially responded because no one has really contacted the media department for a response.” I contacted the media department via telephone and email back on the day I first reblogged the FedEx furniture story. Perhaps I was not ‘official’ enough or maybe I they did not consider my call or email ‘really contact’? Her suggestion that they had no time to respond? My contact was back over a month before the Wired article. They lost the email from Wired? I respect the idea that not every issue should be responded to, but in this case I think FedEx could have leveraged this story and improved their brand and image. Just my 2 cents.
I am surprised that Sandra would suggest that “We have not officially responded because no one has really contacted the media department for a response.” I contacted the media department via telephone and email back on the day I first reblogged the FedEx furniture story. Perhaps I was not ‘official’ enough or maybe I they did not consider my call or email ‘really contact’? Her suggestion that they had no time to respond? My contact was back over a month before the Wired article. They lost the email from Wired? I respect the idea that not every issue should be responded to, but in this case I think FedEx could have leveraged this story and improved their brand and image. Just my 2 cents.
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