Blogging = Personalized Marketing
Shel Israel, co-author of Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers, writes about his life as a recovering publicist. He has an aha moment at the Blog Business Summit that helps him reconcile his old and new lives:
I am pro-marketing. I am pro-business. I am even pro-profits. But I oppose corporate dehumaizanization. When companies, marketers, lawyers, PR operatives and voice automation customer response systems get in the way of personal relationships, I oppose it."