Blogging = Personalized Marketing

Shel Israel, co-author of Naked Conversations:  How Blogs Are Changing the Way Businesses Talk with Customers, writes about his life as a recovering publicist.  He has an aha moment at the Blog Business Summit that helps him reconcile his old and new lives:

I am pro-marketing.  I am pro-business. I am even pro-profits.  But I oppose corporate dehumaizanization.  When companies, marketers, lawyers, PR operatives and voice automation customer response systems get in the way of personal relationships, I oppose it."


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