A few notes around on how DC Mayor Anthony Williams started a blog, then stopped talking when 44 of his consituents used the new site to engage Hizzoner.   Not everyone needs to blog.  If you’re really not interested in talking directly to the people who influence your organization, or you’re not interested in listening to what people have to say via comments & links,  don’t blog.  There is no quicker way to highlight your lack of interest in folks than starting a half-hearted blog.  If you start talking, keep talking.  We’re not saying you respond to every jot & tittle on the Internets, people.  Don’t get crazy.  But, monitoring what is being said, prioritizing issues and responding in a reasonable time frame is going to be key.