Attention Shoppers: Retailers Now Blogging
USA Today documents how some retailers are using blogs to increase awareness and sales.
For instance Bluefly.com, an online retailer of designer clothes, updates customers on fashion-related news through its blog Flypaper (flypaper.bluefly.com).
The blog "encourages them to visit often to check postings on styles, designers and fashion faux pas," says Melissa Payner-Gregor, CEO of Bluefly.com. The company’s fashion spotters around the country post items on Flypaper, which launched in April.
Flypaper’s customers typically have relied for fashion news on magazines such as Vogue. Now, they also have the blog as an information source, and the company has an opportunity for an interactive relationship.
It is potentially a lucrative one. A recent study by online market research firm ComScore Networks found that shoppers who visit blogs spend about 6% more than the average online shopper.
[via Micropersuasion]
What I don’t like is the fact that somehow retailers are interpreting blogging as a way to get their marketing baloney out cheaper, faster…..If that is all they do, readers are smart enough to ignore these adver-blogs as they do most of other advertisements.
What I don’t like is the fact that somehow retailers are interpreting blogging as a way to get their marketing baloney out cheaper, faster…..If that is all they do, readers are smart enough to ignore these adver-blogs as they do most of other advertisements.
I agree. Don’t try to sell me more stuff. Help me understand why you are doing what you are doing via the blog. Listen to my comments and follow my trackbacks. Give me something more – perhaps behind the scenes action.
I agree. Don’t try to sell me more stuff. Help me understand why you are doing what you are doing via the blog. Listen to my comments and follow my trackbacks. Give me something more – perhaps behind the scenes action.