Would you believe that 30% of companies with $50MM or more in annual revenue have RSS feeds?  Another 28% indicate that they will deploy RSS feeds before the end of the year.  Why?

• Changing content increases sales and readership
• To save money, as RSS is easier and cheaper than email

Our clients are considering using feeds throughout their businesses (not just in the marketing department) including in their CRM systems, help desks and accounting departments.  RSS feeds don’t just have to point outward – inward feeds might be even more important to your business. 

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