Blogs to Replace Corporate Websites

Saturday afternoon I was talking to my father about replacing his consulting firm’s website with a blog.  I wrote about it in my blog here.  I referenced a blog post from 2004, but I read Paul Kedrosky’s post from today and he basically makes the case that blogs are a "disruptive content management system innovation."  He reposted an article from Cathleen Moore that I will reblog here as well:

Blog tools tackle content management
Six Apart, NetWin introduce enterprise blogging features

By  Cathleen Moore
August 26, 2005

Deploying a full-blown ECM (enterprise content management) system to address basic corporate content publishing and workflow needs has been likened to trying to kill a fly with a rocket launcher. A more suitable solution may lie in souped-up blogging tools, which by design simplify content publishing.

Speaking at the Blog Business Summit earlier this month, DL Byron, principal at TexturaDesign, a blog design and consulting company, said blogging tools are very effective ECM systems in certain environments.

"What is happening on corporate sites is companies are looking at blogging tools as an alternative to [Microsoft's (Profile, Products, Articles)] SharePoint, especially when they combine a blog engine with a wiki," Byron said.

New business blog tools include Version 3.2 of Six Apart’s Movable Type, rolled out earlier this week, and SurgeBlog 1.0, an enterprise-class blog server being released next week by newcomer NetWin.

Dad is on board and will be moving his site to a WordPress based site, Architel is moving their blog from MT and their website to WordPress (Dan is doing the redesign), and my blog and website will be redesigned and moved to WordPress too. 


4 Responses

  1. Pupo says:

    I agree, as a business manager of a small web project company in Brazil, we will be soon replacing the institutional web site for a Blog and i´m recomending it to all my clients.

  2. Pupo says:

    I agree, as a business manager of a small web project company in Brazil, we will be soon replacing the institutional web site for a Blog and i´m recomending it to all my clients.

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