Heather Green from Business Week called me regarding a story on Friday and I mentioned the call to Brian.  Being a marketing a PR professional he asked, "print or online?"  I had no idea, but assumed it would be for online.  This launched a 15 minute conversation as to which was better.  I am a subscriber to the print edition of Business Week (have been for years), but more and more I have stopped reading it as much.  I do, however, read the online edition (via RSS) daily.  Why? Time I guess.  I just don’t have the time.

Another, perhaps more important reason, is that I cannot immediately ‘click’ to find more information about a subject with the print edition, I can’t really ‘bookmark’ or ‘tag‘ it, often when I read the print edition (my wife automatically places our copy in the bathroom) I think to myself that I need to check this book out or that company out – but I seem to forget when I am near my computer again.  If I reread an article a couple of times I am more likely to remember whatever I am hoping to research further.

For example, Business Week reviewed FAB – a book about personal fabrication – I remembered to order it on Amazon after reading the article a couple of times.  But with the online edition I can react immediately – or atleast mark something for later review.

Round One:  Online…