Ditch your newsletters. Feed the world.
Alex Muse ditched his newsletter yesterday. He had built 11,000 contacts in his newsletter database, and told them all yesterday that the best way to get information his current projects is by reading his blog or subscribing to his feed. It’s certainly more efficient. Much more of an nuanced conversation. More welcomed by the folks who opt in by reading his blog or adding the feed to their newsreader. He doesn’t need 11,000 sometime contacts who get email. He needs like 50 engaged comrades who are as excited about (and I’m going to say it) Web 2.0 apps and opportunities as he is.
Maybe you should ditch your email newsletter and use blogs and feeds as a better way to get your ideas out there. Plus, you can always give people the option to get your rss feed as an email if they’d like.
Update: see, the thing is, unsolicited email seems to really aggravate folks. Witness this sort of bizarro post/comment/email two-step between Alex & Light Reading editor Phil Harvey.
I used to feel that way. In fact, I joined the chorus of those who foretold the death of email as a marketing tool. How silly of me. Email is not going the way of the albatross.
I do agree that RSS and blogs are a better way, particularly for Web 2.0 folks. The problem is that not many people are tuned into Web 2.0 thinking just yet. They’ll get there. They have to. But, for now, an email newsletter coupled with a blog (which can provide fodder for newsletter content) is the preferred approach imho.
Don’t throw the baby out with the bathwater, not just yet. Give it two years.
I used to feel that way. In fact, I joined the chorus of those who foretold the death of email as a marketing tool. How silly of me. Email is not going the way of the albatross.
I do agree that RSS and blogs are a better way, particularly for Web 2.0 folks. The problem is that not many people are tuned into Web 2.0 thinking just yet. They’ll get there. They have to. But, for now, an email newsletter coupled with a blog (which can provide fodder for newsletter content) is the preferred approach imho.
Don’t throw the baby out with the bathwater, not just yet. Give it two years.
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