BMW 'The Hire' Film Series to End…
BMW is pulling the plug on its four year old ‘The Hire’ smash-hit short film series. WIRED magazine awarded the series the "Best Excuse for Broadband" award in 2001. If you have not seen the series check the episodes out at BMWfilms (episodes include: Ambush, Chosen, The Follow, Star, Powder Keg, Hostage, Ticker and Beat the Devil). BMW also create a comic series based on the episodes found here. BMW is going remove the films from it’s website, so you need to act fast if you want to see the show that over 100 million people have watched over the past four years. To learn more about the marketing genius behind the films click here.