Blogging for Internal Communication
Great piece in Network World on companies deploying blogs to speed internal communication for operations, including an example of a bank that shrunk their processing time from four weeks to three days. The telling quote from iUpload’s Robin Hopper:
Blogs are a drop-dead simple way to get content from people who we couldn’t get content from otherwise. What is important in terms of corporate adoption is to stop thinking about blogs as a technology or blogs in and of themselves, but think of them as a tactic to empower a whole new level of authors in or outside your company. And through the aggregation process, you have the ability to deliver the right content to people at the right time and in the right context.