When he was starting Groove Networks, Ray Ozzie kept one of the top exec blogs.  A natural for a leader in collaborative software, right?  I’m pleased to say that Ray is following up on his mondo Web 2.0 memo from a few weeks ago by restarting his blog, this time as the CTO for Microsoft.  Why does someone such a huge task devote time to blogging?  Ray says:

As in the past, it’s not my intent to be pitching our products here.  We’ve got plenty of mechanisms – old school and new – that work well for that sort of thing.  But to the extent that I’m excited about something, or I think there might be a different angle that you might be interested in, I’ll chime in.
 
Mostly, though, it’s my intent to use this as a channel through which to reply and converse with you in a manner that scales.  

Nice:  blogging lets you have a conversation that provides both intimacy & scale.