Selena Maranjian with The Motley Fool authored a piece I found on MSNBC titled, The Business of Blogging, How blogs are influencing business — and helping investors. 

Would you be more likely to buy stock in a company whose CEO blogged on a daily basis or one that never blogged?  I can hear the snipes already, "I would never buy stock in a company whose CEO had enough time to blog!"  

Selena’s article suggested a few insights blogs offer investors including:

• Business-centric blogs can help an investor understand companies in a new way.
• Technorati can help you ‘value’ businesses in new ways.
• CEO’s of the companies you invest in are blogging or reading blogs.  Find out why.
• 20 million people are blogging, better find out what they are saying. 

To read the full article click HERE.