Want to get people to remember your name?  Well, start out with a cool name, say like Pajamas Media.  Now change it to something boring like Open Source Media.  Be sure to pick something that is either a direct or indirect infringement on someone elses trademark.  Wait for the warning letter, make a little bit of a fuss, blog about it, get a few other people to blog about it (don’t worry they will have fun at your expense).  Now hire a branding company and get them to suggest that you change it back to the original ‘cool’ name.  At the end of the day everyone will know your new name…  [via]