I totally dug hanging out at Joe T. Garcia’s yesterday at the Fort Worth Ad Club Luncheon. Here is a clickstream for the talk I gave — a little social media jumpstart link kit:

Blogging Buzz/Confusion

BusinessWeek story — "Blogs Will Change Your Business"
Forbes paranoia — "Attack of the Blogs"
Blogging Delivered
Blogging Not Exactly Delivered

The Situation: Attention Scarcity

Long Tail blog on Mainstream Media Meltdown
John Moore on the influence of word of mouth
Brand Hijack manifesto
Sifry’s latest state of the blogosphere
Wrong! NY Times on tv-style ads on mobile devices. (Note: don’t try this at home)
Extinction Management

Tools

SixApart (Typepad, MovableType)
WordPress (hosted option as well)
About RSS
Bloglines
NetNewsWire
(Example of syndicated headlines at Architel site)
Technorati
IceRocket
Delicious
Digg
tech.memeorandum
flickr
Odeo
iTunes podcast support

The Good

Robert Scoble
Jonathan Schwartz
English Cut
Stormhoek blog sampling

The Bad

Dell Hell
Dude, You’re Getting Dell’d

The Ugly

Captain Morgan "blog"

Essential Reading

Cluetrain Manifesto
Naked Conversations (check out the blog, too)
Small Pieces, Loosely Joined

Useful Marketing Stuff

MicroPersuasion
GapingVoid
BrandAutopsy
What’s Your Brand Mantra?
Church of the Customer
Media Orchard
New PR Wiki
Marketing Begins at Home
HorsePigCow
Like It Matters

PDF of my slides. (9.67 MB)

Technorati Tags: ad club fort worth, social media, Weblogs Work