BizWeek: For Big Companies, Blogs Are An Inside Story

Stephen Baker has a piece in yesterday’s BusinessWeek about big companies using blogging technology to improve their internal communications. Good stuff.

Not by a long shot. Instead of public blogs, think about blog technology. That’s the focus for many leading companies around the world. From McDonald’s (MCD) to Cannondale Bicycle, corporations are using the software to revamp internal communications, reach out to suppliers, and remake corporate Intranets.

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