Stowe Boyd fires with both barrels this morning, vamping off of Robert’s list of better blogging tips. Do go & read the whole thing. Snippets:

True Voice — The absolutely, indispensible, central core of all great blogs is authentic and empassioned writing, clearly expressing a consistent and value-based perspective. If you do not possess this, work hard to see how others do it, and emulate their techniques.

Throw Yourself Into Dialog — Do not write in a corner, looking at the walls. Most great posts are a response to the writing of others. You read something (as I read Robert’s post this morning), it sparks some thoughts, and you add to the thread. Then continue on: see if those involved in the thread respond to your addition to the discussion. Repeat.

The Big Idea — Every once in a while, work on one of those big posts, that outlines an idea that may have big implications. This could be asking a hard question, or debunking conventional wisdom, or defining the outlines of a new, emerging market. I recently introduced the Conversational Index, which led to a large cascade of commentary and thinking by others. In past years, I have been lucky enough to click that way with other notions, like last fall’s RSS Readering meme. This is a function of invention, and is hard to channel or predict. But the effect, even of just asking a really hard, important question, can be enormous.

Timing Matters — I am not suggesting blowing hot and cold on themes, but rather try to build on stories when they are still new and in people’s thoughts. I saw this post of Robert’s, and I am using it as a springboard to collate a bunch of my thoughts on the topic that he opened. If I had waited a week, a much smaller number of people would read it, because next week this will be one of last week’s hot themes. So timing matters.

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