Odeo’s Noah Glass & Tim Roberts handle the blog thang with perfect aplomb. Right after we stuck a ‘send us an odeo’ button on our Like It Matters blog, Noah & Biz Stone zapped us an odeo saying ‘cool, thanks for playing.’ Tim & I have since exchanged notes (via their new feature) about how to improve it, questions about RSS, etc. A few quick moments on their part translate to a great experience with the company on our part. So:
- Listen in (they pinged me within a few hours of my post)
- Respond appropriately (they used their own tool to communicate, which really cements the point)
- Keep the conversation up (quick replies to my question proved, again, that they are paying attention)
Technorati Tags: blog+monitoring, blogs, noah+glass, odeo, tim+roberts
Edgeio is about to launch a free service that will make it simpler for you to use your company blog to widely distribute job listings, a service or product for sale, or anything else for which you’d have traditionally used eBay or Craigslist as a centralized market.
You’ll post a listing on your own blog and add the tag ‘listing’ or ‘listings’. That’s it. You can also go claim your blog (as you’d do for Technorati), use more descriptive tags to improve visibility, and add the Edgeio ping servers to your blog (Weblogs Work will be doing this for our clients) to make Edgeio work even better for you.
We wrote more about Edgeio here. You can also follow the launch at the Edgeio blog. Or track what people are saying about it.
Technorati Tags: corporate+blogging, edgeio, job+search, keith+teare, listings, mikearrington, webreakstuff
Josh Hallett has a great post where he talks about surprising a potential client by being up to date on hiring & product rollout plans. He didn’t have an inside spy, he just monitored what was being said and analyzed it. We’re going to round up our blog monitoring survey responses today, but in the meantime, check out Josh’s guide.
Technorati Tags: blog+monitoring, josh+hallett
We’ll be out & about over the next few weeks. If you’re in the neighborhood during any of these events, drop us a note about getting together.
Technorati Tags: alex+muse, barcamp, barcampaustin, david parmet, naked+conversations, new+communications+forum, shel+israel, sxsw, techcrunch
On the sidebar of his new blog, Guy Kawasaki has a section listing the companies he’s invested in — a section he titles, with typical Guy panache, “Alignment of Interest.”
Get this, on his personal blog he writes about & pimps companies he believes enough in to put his money & time into. Sounds reasonable, right? Especially since he’s clearly noted his involvement. Really, would you think much of FilmLoop if one of the VCs backing it never piped up and talked about why he is a fan of the company?
This article in today’s WSJ would have you believe that advisory board members and execs shouldn’t be blogging about the companies they are involved in. Seems that advisors to FON were stoked about funding the company received over the weekend, and blogged about it when given the ok by the CEO. Makes sense, right? Not to the Journal, which sees the whole thing as a conspiracy to generate positive coverage from folks on the take.
Did the people blogging disclose that they were advisors? Yep.
Sounds much more like an alignment of interest to me, then. Scoble highlights the need to disclose, and we completely agree. Be upfront & transparent with your readers. Otherwise, as Mike Manuel points out, you’ll lose your place as a trusted resource. But, if Mike Arrington does as Nick Carr suggests and only blogs about things he has no involvement, it’ll make him much less interesting. I read Mike because he’s got his hands in everything. Because people tell him things. Those things make his site valuable.
This illusion of independence is a holdover of mass media think. Blogs are personalized communication, even when situated within a corporate environment. They are useful and informative because of the unique bias (read POV) they can deliver. By all means, say who you are and why you’re here chatting with us, but don’t hold back when you don’t have to. There are about 20 million other blogs I could be reading that might actually be interesting.
Technorati Tags: david weinberger, FON, guy kawasaki, mikearrington, robert scoble
Niall Kennedy rolled out a new blog design tonight, with a little help from Mike Rundle, of Business Logs. Super sweet. Love how they have merchandised the feed subscription so prominently, how there are so many entry points into the content, and how the post layouts themselves seem to animate & set off the content. There’s a good deal of momentum to this design. Mike also did the redesign for one of our favorite blogs, GigaOm. Nice work, Mike.
Technorati Tags: business+logs, gigaom, mike rundle, niall+kennedy
From an interview with Anil Dash, SixApart honcho, lover of purple:
I think we’ve seen a number of huge benefits companies get from business blogging. Having blogs means companies can communicate better: between employees, workgroups, project teams, or different locations. Or between a company and its partners or customers.
It’s a cheaper way to share information, a powerful way to collect feedback, and a faster way to respond to the conversations around its products or services. It’s also a much better channel for marketing communications than traditional PR, if your target audience is regular people.
& ‘yeah, what else ya got?’ & reflective of old skool thinking:
* Buying a multi-million dollar SuperBowl ad (& thinking you are doing some whizbang marketing)
or
* Booking the Rolling Stones as the half time gig
Technorati Tags: superbowl, watchingdinosaursdie
Jeremy Kleindl rocks the house by posting the audio from the Barcamp Dallas presentations that happened in the main room. This is going to be a feature in future BarSpy runs.
Updated: Even better, here is a podcast feed with these presentations, created with Podserve. Thanks, Alex.
Technorati Tags: adam+keys, barcamp, barcampdallas, chris messina, jeremy+kleindl, alex+leverington, raven zachary, raven zachary, tony+lewis
