Your Home Page Doesn't Matter As Much Now
Seth is catching on to the powers of microchunking in this post today:
Wishing is not much of a business strategy, and the realists among us will probably focus on three things:
- turn your website inside out as fast as you can. That means RSS everywhere–in and out. And it means encouraging your readers to flip the funnel.
- continue integrating your pages into your site, but prepared to do a better job of integrating your pages into the web.
- remember that every single page is now a landing page. "First time here?" is going to be answered yes more often than not in an atomic world.
We talk about this all the time with folks. Instead of focusing all the energy we used to on the 'look and feel' of the 'landing' page (ie. the home page), you need to think about how your Web stuff is just a blip in a much larger experience. (pace Mr. Veen) Each blog post is a new little doorway into your area of expertise, and none of us know when we put things out there exactly how people will find us or exactly where our words, images & ideas will end up. And that's a great thing. Let's start working with those assumptions.
Technorati Tags: feeds, jeff+veen, microchunking, rss, sethgodin
Exactly. Many find my blog via search engines, landing not on the main page but on a specific post. And I like the idea that they will learn something useful through me, and then zip off somewhere else to discover more.
Exactly. Many find my blog via search engines, landing not on the main page but on a specific post. And I like the idea that they will learn something useful through me, and then zip off somewhere else to discover more.
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