Josh Hallett is posting podcasts from this morning’s Syndicate sessions. (He has the Jarvis & Edelman remarks up now, and is recording the podcasting panel now).
Follow the discussion here (at Technorati) or here (at Sphere).
Edelman: our greatest triumphs have been in getting clients to show early beta versions to bloggers well before the product launches. And, in the case of Microsoft, they listened to the feedback about XBox and actually made changes to the product as a result.
Richard Edelman is onstage now @ Syndicate. Eric Norlin (subbing for Scoble) starts out with a question about why some PR people are still pitching Scoble even though he’s very publicly writing a series of heartbreaking posts about his mother right now.
Says Edelman: we have to change the way we are doing things. We need to have fewer conversations. Better, more richer conversations. There’s a better way.
Amen.
Other Edelman snippets: you can’t try to control the conversation anymore.  What we’re doing in this room is deconstructing that old ad-based model. It’s a peer to peer conversation now. And that can turn bad for you, but you’ll learn something if you listen. That’s evolutionary for brand guys, who have been taught message discipline all this time.
We’re getting rid the of the message triangle at Edelman. That’s old stuff. You can’t appear to be overtrained. You have to be spontaneous & evolving. It’s a great opportunity for PR, but if we keep doing what we’re doing, we’re in trouble.
The world of making :30 films is exploding, and they don’t have a model for how to make money in this new environment. Crispin Porter is one of the form neutral agencies that is doing something more flexible.
I think the ad guys are terrified of this development. It’s ruining their revenue model.
I’m at Syndicate NYC for the next few days. Jeff Jarvis is kicking it off right by letting the audience roll their own keynote — offering topic choices. He starts off the conference with the slide: Conferences Suck.
I’m speaking with my pals Mike Manuel, Dave Parmet & Joel Richman on a panel tomorrow on PR & Syndication, an open-ended topic which basically lets us ask the question: “what is going on now?”
We’re presenting sessions on Social Media 101 and Intro to Business Blogging tomorrow as part of a blog workshop hosted by the Fort Worth Chamber of Commerce. It’s at the Fort Worth Club, bright & early. We’ll be filming & will also post up a recap. Come see us if you’re in town.
Technorati Tags: blog+conference, blogging+tips, blogs, brian oberkirch, corporate+blogging, fort+worth, Weblogs+Work
The multi-talented Dan Cederholm has been working on his ukelele chops. Check out Jackulele, a ditty celebrating lil Jack:
Just a reminder that tomorrow is BrainJams New Orleans — which will be held at the Louisiana Technology Council HQ at 1215 Prytania. We'll start getting together around 9:00 or so, and starting the jamming about 10:00.
Here's the site for BrainJams. Here's the NOLA specific stuff. Here's the Upcoming page. If you can make it, come on out.
Technorati Tags: brainjams, chris+heuer, new+orleans
Tara sends us an update on WineCamp — a great idea to mashup developers & nonprofit folks to apply Web 2.0 goodness for good causes. Plus, it's in the wine country. Great deal for only $60. We highly recommend you check it out if you can be in the area.
What do you get when you put a bunch of geeks, a bunch of do-gooders and a bunch of wine together for a weekend in California's Calaveras County?
You get WineCamp !
WineCamp is an ad-hoc geek and non-profit gathering taking place at a lovely vineyard over the weekend of May 26-28th. Everyone will arrive in the afternoon/early evening of Friday the 26th, pitch our tents, and join the rounds of campfire songs. On Saturday morning we'll rise with the sun to a cowboy breakfast, then we'll move straight into presentations, discussions and collaborations where everyone participates. On Sunday, we'll introduce wifi and power to the equation so that project teams formed the day before can get down to work.
Our goal: to bring non-profits and technology together to improve the world around us…and we thought that a nice place to do this would be on a vineyard.
For more information, visit the website: http://www.winecampcalaveras.com. The official registration is now open (not the wiki or Upcoming).
[p.s. for those that are 'camping' squeamish, there are nice hotels in town...just book them soon!]
Technorati Tags: chris+messina, mashup, nonprofit, tara+hunt, web 2.0, web+development, winecamp
Shame we didn't get to meet Amber MacArthur at SXSW, as she's evidently a fan of Big in Japan. She talks about the Big in Japan toolkit on this episode of CommandN.
Then Alex and I did an Inside the Net interview (mp3) with Amber & Leo, all about Big in Japan and the building block ecosystem of newer Web apps.
Technorati Tags: alex+muse, amber macarthur, biginjapan, brian oberkirch, commandn, inside+the+net, leo+laporte
Seems like some folks are getting bent out of shape about YouTube policies. (We heart YouTube as a viewer, but haven't really published much there.) Here's what going on with PodServe, one of the Big in Japan tools.
The podcall feature is getting play in the media and from potential clients. Frank Barnako @ Marketwatch said this:
Your podcast is calling
PodServe.com, a quick way to create standard, social or public podcasts is working on technology that you might call "going retail, door-to-door." Brian Oberkirch and Alexander Muse, founders of Podserve, said their free hosting service for podcasts is going to offer production tools, too.
One of them will let you type your phone number on a Web page and Podserve will call and allow you to record. Podserve will then create and upload the file to the Web.
"I am so frustrated with these stupid microphones and Skype and Audacity and Gizmo … if I could just pick up a phone and make a podcast, that's what I want to do," Muse said.
Oberkirch and Muse talked about Podserve, and their other free software applications, on a recent "Inside the Net" podcast. Listen to it.
Plus we're talking with two large companies about doing OEM installs of PodServe, primarily because of the ability to integrate VoIP telephony into a corporate podcasting program.
What is PodCall? It's a new feature where you give us a phone number and PodServe will call you at that number, let you walk through a simple phone tree and record a podcast just like you would leave a voicemail. PodServe will then automatically drop that sound file into the right podcast stream for you, within minutes of completing the call.
Also, we've secretly added the ability to add .mov and .mp4 files to your PodServe podcasts, so you can vlog as well with the service. We'll limit the files to 100MB right now.
Technorati Tags: biginjapan, podcast, podserve, youtube
