Big in Japan is a social tool and service company.  Our goal is to help brands engage their customers through the use of social media.  One of the tools we developed early on was a URL redirection service we call ElfURL.  Check it out.  We only ask that you use it for good, not evil.  For example, if you use it in a spam email to obscure your identity that is evil.  If you have any doubt about your use consider using the ElfURL source code we released last year (explained here) and install your own version.  That way you can shorten your own URLs and need not worry about violating our terms of service.  Is that a deal?