No I didn’t mis-type the title – I meant ‘apps’ not ‘ads’. What an amazing idea. What if apps were delivered to your phone based on where you were instead of what you thought you needed? Jack Purcher explains the idea,

“The idea is simple. Deliver a location based service to information savvy iPhone users that wish to receive temporary retail and service-based applications. Imagine standing at the entrance of a restaurant and viewing their menu on your iPhone or entering a public library and being able to access their database. The minute you leave the library or the front of that restaurant, the app disappears so that you don’t clog up your iPhone with hundreds of local business apps.”

These temporary, location-specific apps could be huge. Our AdOns are designed to be mini-apps within a barcode/location aware app, but the possibilities for this idea (especially in retail) are endless. This new concept is going to keep our team at Big in Japan up at night.