Turns out a LOT of folks what to include barcode scanning in their mobile applications. How do we know this? Just a couple of weeks ago we released our SDK for iPhone and a week ago we released our SDK for Android. Since then HUNDREDS of developers have downloaded them and included them in their mobile applications. Here are some stats:

• 700+ iPhone 2G/3G/3GS Barcode Scanner SDKs
• 275+ Android Barcode Scanner SDKs
• 200+ License Agreements Returned

There are commercial and open source options in the market, but we think our secret sauce is our AdOns ad framework. Instead of delivering a typical banner ad based on demographic or location we can deliver a highly targeted ad based on the product actually scanned by the user.

Each AdOn is dynamically generated taking into account the item scanned and the location of the user. For example, a popular AdOns™ is delivered each time a user scans a DVD. The AdOns™ plays the movies trailer of the movie scanned while promoting the retailer. Another AdOns™ takes into account the location of the user suggesting they sign up for the retailers loyalty program while explaining how much the user might save relative to the item scanned. The possibilities are endless, we are currently working on AdOns™ that include sample tracks on CDs, comic book previews, food info, allergy info, integrated coupons, cloud printing, warranties, wine info, sports/concerts tickets, computer configurator, memory card matcher, battery matcher, ‘what’s not in this box?’, alternative/related products, trailers/previews for movies and games, and product reviews/videos.

AdOns™ support Doublclick DART and Atlas campaign tracking. In late 2010 advertisers will be able to use our online tools to design rich, interactive HTML5 AdOns™ and automatically flight campaigns. Ready to create an AdOns™ for a product, location or combination of both? Just email sales@biggu.com and we can help you build an ‘ads that does more!’ AdOns™ begin at $10CPM+$2CPC and are sold on an auction style basis for popular UPCs and/or locations. Download a PDF that describes our AdOns™ program in more detail HERE.