When google thinks local, they think ShopSavvy!
If you are like me you use Google Alerts to alert yourself when someone mentions your brand. Each day I get LOTS of alerts for the term ShopSavvy – today was no different. One alert pointed me to a post on Google’s Retail Advertising Blog along with this sentence, “we at Google recognize the need to build better products to connect retailers with shop-savvy, local customers.”
I showed the post to our team and one of our developers was sort of pissed that Google was using our trademark when talking about local/mobile shopping. (Exactly one year ago we were granted a trademark for the term ‘ShopSavvy®’, registration number 77571663). It took me about a second to realize that even people at Google either consciously or subconsciously think about ShopSavvy when they think about mobile-powered local shopping. At the end of the day that is what ShopSavvy is all about. Who sells the products I want to buy, who has them in stock and for how much – oh and how do I get there. So I am super pumped ShopSavvy has found its way into the ether in Google’s retail team.
I don’t think Julia Tang had any ill intent when she used our trademark in her post, but we have seen a number of instances where someone will write a blog post suggesting ‘consumers can shopsavvy with [insert competitor name]‘ or use shopsavvy in their keywords in the iTunes store. We appreciate the former, but not the latter use.
Dude, you have a “standard character mark” registration over “ShopSavvy”, not over “shop savvy” or “shop-savvy consumers”.
What are you trying to say, that your brand is used in genericide as in “i googled it on bing?”. This will be the case if s/o said “I shop-savvied it with RedLaser”… as if someone ever will!
You want people not to use “shop-savvy” or “net-savvy” or “proton savvy”? Well duh, apply for ™ for them. What you got is registration for ShopSavvy as one word, non-separated.
@EnTerr Ironically someone did say ‘How to Shop Savvy with Red Laser’: http://iphone.appstorm.net/reviews/lifestyle/how-to-shop-savvy-with-redlaser/
FYI You don’t apply for a ™, instead you apply for a ®. It seems you protest a little too much. I never asked anyone to stop using shop-savvy, net-savvy, proton savvy. Specifically, as you note, I am suggesting that Google’s retail folks consciously or subconsciously used our brand. No whining took place…
Well I suppose you will have more standing chasing after that blog for “genericide”, for it seems to have used the name of your app (with a space though, hmmm) as a verb.
Yes, indeed re ™ vs (r) – i “misspoke”
it’s may, where is the WinMo app. I’ll keep asking because I’m pretty sure you guys aren’t ever going to release it.
We can send you an email when we release ShopSavvy for WinMo or Blackberry (you can also request to be a beta tester). Just fill out the appropriate form and we will let you know ASAP:
Blackberry:
https://spur.wufoo.com/forms/shopsavvy-for-blackberry/
WinMo:
https://spur.wufoo.com/forms/shopsavvy-for-windows-phone-7/
Thanks for your interest! dsd