UPDATE: Blumai, the developer, has removed the app from the market. Here is the email I received:

Hi Alexander,

Thank you for reaching out to me. Our firm wasn’t aware that there was another product on the AppStore called Shop Savvy. We performed our sanity checks by using the iTunes submission process. I took a look at your app and it feels rather different but I do understand and respect the importance of building and maintaining a brand. As such I’ve asked our guys to take down the app and rebrand our product under another name. I hope you have a great day.

Kind Regards,
Peter Lai

Apple has approved a competitive shopping app in the iTunes store called Shop Savvy. First, I couldn’t believe that Apple would approve a competitive app with the same name as ours. Second, I couldn’t believe that Blumai, the app developer, would release an app using our trademark. Finally, I am livid that neither Apple or Blumai will agree to remove the app. Blumai mission is to ‘create novel and interactive user experiences on the iPhone and Android platform’. What is so novel about ripping off our name to promote their app? Take a look:

Of course it would be one thing if we were simply claiming a common law trademark, but we actually went through the trouble and expense to register ShopSavvy as a trademark: Reg. No. 3,618,894 as seen here:

I guess I need call our lawyer and get the legal process started. Like I needed this today…