Philip McNamara forwarded me an article in Checkout Magazine that describes a here-to-for un-described feature of ShopSavvy. The article explains,

The main benefit for the retailer here is generating new customers for his store, however, there are other benefits too. For example, the retailer can access trend data on what products are being searched for regionally and across the country (there have been 40,000 searches in the last two weeks alone [in Ireland] – with beer and wine top of the list), allowing them to tailor their inventory to match demand. The ShopSavvy app also links in with EPOS (electronic point of sale) systems, so it autmatically matches what is actually available.

ShopSavvy’s integration at the EPOS level means we get the very best and most accurate data available. Working with our partners in Europe by Q2 of 2011 we will have better local retailer coverage in the EU than the US (and that is saying something).