ShopSavvy shopping data, what is it telling us?
Prior to black Friday we didn’t see any scan volume in the latest, high margin electronic gadgets like LCD and 3D Televisions. Instead we were seeing LOTS of scans on older, almost obsolete plasma televisions priced very competitively. This trend is continuing. We suggested in our previous release that this might spell trouble for Best Buy. Best Buy’s earnings miss today seems support our prediction.- The average price per scan since Black Friday is down 34% over the same period in 2009. What does this mean? Consumers are shopping for lower priced items?
- The average number of products scanned per user since Black Friday is up 75% over the same period in 2009. What does this mean? Consumers are more discerning than they were last year?
- The average time in store since Black Friday is up 22% over the same period in 2009. That does this mean? It supports the assumption that consumers are more discerning than they were last year?
- Offline to local conversion is up by 90% over the same period in 2009. We rarely saw users ‘buy it online’ when they were in a store in 2009. While not the standard use case we have seen a big jump in online purchasing.
[...] This post was mentioned on Twitter by ShopSavvy, Big in Japan and Randy Baguinon, FierceTechnology. FierceTechnology said: ShopSavvy shopping data, what is it telling us?: Prior to black Friday we didn’t see any scan volume in the late… http://bit.ly/efST3t [...]