While ShopSavvy was born in 2008 alongside Android, I think 2010 will be remembered as the year Mobile Shopping took off. Millions of shoppers thought to pick up their smart phone to ‘find the best deal’ BEFORE they bought. Purchases made on cellphone more than doubled this year and are predicted to double again next year, cresting $40 billion by 2014.

While ShopSavvy is now growing at a 2 million user per month run rate, there are lots of other relevant shopping apps out there. In fact, our technology powers a LOT of them like CNET, Consumer Reports and PriceGrabber. While those licensees are impressive, the more impressive piece of data is just how many OTHER developers are using our scanner technology in their own shopping apps. You might be shocked by the number of projects using our technology:

- Android Projects: 2119
- iPhone Projects: 2779
- Windows Phone 7 Projects: 1
- Blackberry Projects: 1
- Nokia Projects: 1

Clearly a lot of you are using mobile apps in your everyday shopping experiences. I predict that 2011 will be remembered as the year Mobile Purchasing took off. Consumers are comfortable with the mobile shopping experience and the next logical step is to convert those shoppers into mobile buyers. ShopSavvy 4.1 due to release any day now allows users to use a one-click payment with retailers – Scan, Compare, Buy – three simple steps. Like the Amazon shopping app our goal is to make it easy to buy – but instead of buying from just one retailer ShopSavvy will let you buy from the retailer with the best deal (remember Amazon has the best price only 3.8% of the time).