ShopSavvy Explained (Part 1 of 5)

Lots of you email us each week and ask about our business model and our plans in general. I thought I would take a few moments here in the final hours of 2010 (before our guests arrive) to give you a behind the scenes look at the ShopSavvy platform.
Of course you have likely used our mobile app on the iPhone, Android or Windows Phone 7. This client app is part of a much broader shopping platform. Released in 2008 on Android, 2009 on iPhone and 2010 on Windows Phone 7 – ShopSavvy has been downloaded more than 10 million times and has more than 7 million users (our current run-rate is 2 million new users a month). On top of these downloads we have preload deals with various carriers and OEMs like LG, Samsung and Huawei making ShopSavvy available on more than 100 devices. Consumer Reports selected ShopSavvy as the best scanner technology and licensed our scannerkit SDK for inclusion in their own shopping app. This is only part of the story…