The folks from Lexmark shared pictures of their latest ‘Scan with ShopSavvy’ program. These will be seen in retailers like Sam’s Club.

We launched our ‘Scan with ShopSavvy‘ program a year ago and told retailers and brands they could use the program for free. As a result hundreds of retailers and brands are leveraging QR codes in their product and store packaging. Use of the ‘Scan with ShopSavvy’ badge around a QR code can increase the scan rate by up-to 30%. Most Americans are still in the dark about QR codes and need a little help understanding how to interact with them. The ‘Scan with ShopSavvy’ program is a very simple way to provide a ‘hint’ to consumers.

Are you a retailer or brand? Here are the program details: QR Codes are all the rage in retail, but most consumers have no idea what those strange 2D barcodes are all about. Our Scan with ShopSavvy program helps consumers bridge the gap between 1D and 2D barcodes. Retailers and Brands who have used our branding program have seen interaction with their QR codes by 30% or more. There is no cost for the program, simply use the ‘Scan with ShopSavvy’ badge over your custom QR Code (we can create the code for you if you like for free) and you are ready to go. The program helps promote the use of ShopSavvy which is good for us and helps retailers instruct the consumer how to engage with your QR codes. Download the ‘Scan with ShopSavvy‘ art today (we love to see the program in action so please send us a picture of how you used the badge).