ReadWriteWeb has a post titled, “2011: The Year the Check-in Dead” that basically argues that check-ins for check-ins sake are dead. I would tend to agree. There was a time a year ago when check-in apps were hot and we began to talk about ShopSavvy as a retail check-in application. In essence each time a consumer scans a product they are also ‘checking in’ at a retailer’s location. ShopSavvy determines store location after each scan to be able to offer local prices from nearby retailers as well as special location specific deals and coupons. This check-in is transparent to the user and does not require him to remember to check-in – ShopSavvy does it for him so that he can get the best possible deal. If you look at our unique check-ins last quarter the number is approximately 23 million (7+ million per month). At the end of the day we believe check-ins can be VERY valuable to both the consumer and the retailer, but checking in isn’t a natural act. Consumers rarely remember to check-in while in retail. If you can connect their check-in to an activity – i.e. like scanning a barcode to find the best deal – we think you can make a positive impact.