When Matt Weathers joined the team he wanted to know how well we were performing in various areas. He has hired a number of third party firms to research how consumers use ShopSavvy, how they use competitive apps and how well we perform on local inventory and price search. The data coming in has resulted in big changes in the app itself. For example, we simplified the UI when we the research revealed users were completely confused by the old UI.

The local research part of the study was conducted by a former Deloitte Consultant and is about 50% complete. Our plan is to release the results in a white paper, but I thought I would share some of the early numbers coming out of the research. We think we are doing really well revealing local inventory and pricing information to consumers and the research is bearing that out (hell, we’ve be doing this full-time for three years). In the graphs below you will see we focused on the number of retailers we returned during the study as well as the price returned