The app market has exploded. Apple has the world’s largest market with over 571,745 apps in the iTunes App Store. Android is a close number two with 300,000 apps. Nokia is in third place with 50,000 apps in the Ovi store with Microsoft trailing in fourth place with 30,000 Windows Phone 7 apps. Across each of these app stores ShopSavvy is easily in the Top 1% (often showing up in the top ten in most of the app stores). IDC predicts that by 2015 183 billion apps will be downloaded from these app stores (last year 11 billion were downloaded). The market is growing like crazy. According to loyalalytics 26% of users are very loyal – active users who use a new app more than 10 times.