If you are going to be at the App Conference and Hackathon October 26-27 in Santa Clara you really need to check our panel: NFC (near field communications): How is it going to change mobile (Oct 27, 11AM, Room 4, Track 1 – Platform Wars). Matt Weathers (our VP of Product), Edwin Aoki (Architect from PayPal), Dan Preston (CTO at AisleBuyer) will serve on the panel which is moderated by Wade Roush the San Francisco Editor of Xconomy.

Here is the overview: “PayPal has announced mobile plans that include newly acquired assets like Milo.com, Where Inc, and Zong. In May Google announced Google Wallet, its new mobile-payment system based on near field communications.  And RIM released its BlackBerry Java SDK v7.0 into beta, which, among other things, allows mobile developers to build NFC applications for the BlackBerry 7 OS.   In other words, people can now use cell phones to shop and buy. In the future individual products on store shelves will have tiny NFC enabled labels with product information, advertising, coupons or offers. Come learn about the new trends and technologies, what it means, and how to develop with it in mind.”