We wondered what product categories would increase the most on Black Friday so we compared data from the week before Black Friday, Thanksgiving and Black Friday itself:

Consumer electronics and toys did very well, but we were surprised by this year’s HUGE increase in video game scans – 2000% increase in scans compared to normal traffic times. Wow.

We also looked at how users compared between Android and iPhone. Normally Android users scan a lot more (almost double) than iPhone users. But on Thanksgiving iPhone users reached parity with Android users and by Black Friday the iPhone users put Android users to shame – doing a LOT more scanning. Here is a relative graph:

More to come…