Your branding is front and center looking like its built-in to the app.
AdOns are more than just a Fourth Row. With one tap, users can be taken to immersive full-screen content, or any number of native, in-app experiences.
All AdOn content is live, animatable and interact-able.
Add full-fledged new features to the application, for example, buying products using our ShopSavvy Wallet technology.
A familiar iTunes and App Store-style purchase button containing the price is displayed.
Custom branding lets you be as creative as you'd like.
Here the brand is supplementing real world content, with digital content via an app.
AdOns become an extension of the application, allowing logical next steps to be taken by the user.
Here the user scanned a music CD, so logically an AdOn appears allowing them to purchase it digitally, right on their phone!
AdOns® are designed to appear as extra features of the application and not advertisements. They offer the user real value, and are presented in such a way that the user does not fall victim to our favorite 11-letter dirty word: Ad-Blindness.
ShopSavvy AdOns® are built using HTML5, CSS3 and JavaScript and run inside the fantastic WebKit web rendering engine that is present on all major smartphone platforms. They can leverage all of the technologies and capabilities of modern mobile web technologies.
Advertisers looking to bridge the gap between physical goods and their digital alternatives or counterparts will find AdOns® to be the perfect solution. The user can scan a product’s barcode and immediately be presented with the option to purchase the product digitally or interact with supplemental product materials.
With AdOns®, you are not limited to just a “Fourth Row,” those Fourth Rows and their calls-to-action can bring the user to full screen in-app experiences. They can look and feel completely native so they feel like a “plugin” or they can be a completely custom design with your branding and logos. These experiences can be as complex or simple as you’d like: include video, maps, mini-games, product comparison charts, anything you can think of. You can go all the way and make your AdOns® feel like an app within an app!
In advertising, targeting the right users can be one of the greatest challenges. AdOns® make this incredibly easy because of the wealth of interesting data we can look at about the user. We know exactly what product they’re interested in purchasing, what store they’re standing in, what others are charging, and more. This combined with many of our other technologies allows advertisers to target any combination of competitive retailer locations, competing brands, related products, and even related mobile apps and digital content.
Selling products online on mobile devices is hard. It is usually a complicated and frustrating task for users to buy something online using their phone. Not anymore. AdOns® can employ our ShopSavvy Wallet technology to make purchasing the product they’ve just scanned as simple as two taps of their fingers. Learn more about ShopSavvy Wallet
AdOns® are completely live and interactive. They can even include video. For example, if the user scans a DVD of Star Trek, the AdOn could allow the user to watch the movie, immediately on their device using Netflix with one tap of their finger, while it plays the trailer for the film below. If the user isn’t a Netflix subscriber, they would be prompted to sign up for a free trial account.
To Advertise Contact:
Mikki Nasch
