Mobile commerce on your phone today is “more frustrating than sitting in traffic or visiting the D.M.V.” say users in this NYT article. Wow! That’s horrible. Users want to buy from their phone, but can’t stand the experience.
At ShopSavvy we’ve found the same to be true. We see a lot of consumers using our app to find products they want to buy, but as soon as they see the merchant’s cumbersome credit card entry form on their phone, they abandon. The merchant loses a consumer. This even happens on “mobile optimized” commerce flows. People see form fields, and they leave.
This is why we created the ShopSavvy Wallet. We aimed to not only improve mobile commerce conversion but delight users in the process. Our initial qualitative research shows that it appears to be working. We asked users who purchased items through our ShopSavvy Wallet what they thought. 87% “loved it”! That’s so much better than the DMV or a traditional commerce experience.
Why did they love it? Because we blew away their expectations. 93% said it was “Faster than they expected”.
One user summed it up: “Right before I was going to buy an item I decided to scan it with ShopSavvy. It turns out I could buy it online for half the price and no shipping costs! So I did just that.” Better yet, we once users buy an item, we seeing them come back again and again.
Lessons learned: Delight your users and they will buy.. and they will come back.
Our Community Rocks!!
Post by Matt Weathers, Head of Product for ShopSavvy Inc. (with updated pictures):
I spoke on a panel on Wednesday at the ShopSmart Summit in New York. We mainly talked about our relationship with our amazing community of users. ShopSavvy helps our community shop. In return, they help each other. It’s a great set up!!
Our users seek the real story behind products they find in a store. They hunt deals and quality. When holding that item in their hand, they ask “Is that a good price, is there a better deal, is it a good quality item, and are their better alternatives”. We’re fortunate to be one of the leading services they turn to. That’s because we’re totally focused on getting them everything they need to make the right decision. We spend every waking minute getting most comprehensive and accurate assortment of real time local and online prices, reviews, nutrition info, movie trailers…. etc. It’s hard work, but it pays off. As a result, our users are increasingly turning to us verses alternatives. Our community numbers show we must be doing something right.
But our relationship doesn’t end there. While we’ve spent almost 3 years tapping into every resource we can find to get realtime information, our data is only as good as what we get from merchants. It’s right most the time, but not always. When we don’t have the right info, our users help to fill in the blank. They make the essential corrections and fixes. Our users have added more than half a million products since we gave them the power to change and add content. By doing this, our users help each other. The next user who scans an added product sees the right image, price or title. It’s a great relationship! Thank you to our community!
We also learned about the awesome things RueLaLa.com and Quirky (our fellow panelists) are doing with their communities. If you’re an inventor, go check out Quirky! If you like exclusive deals join the RueLaLa community.
Consumer Reports gets A+ for 75 years of Advocacy
ShopSmart (the fast growing new sister publication to Consumer Reports) held its ShopSmart Summit for journalists and bloggers at the Consumer Reports HQ. We at ShopSavvy love Consumer Reports because of the unfailing consumer advocacy. The lab tour demonstrated huge commitment they have for the real story behind products ranging from food to washing machines. No one else does such a thorough and scientific job testing such a huge variety of products. They’ve been doing this for 75 years, and the commitment is amazing. We just want to say great job guys!
Amazon’s view of the Future
We also got Amazon’s view of the future from Jeff Bezos at the ShopSmart Summit in New York. He was asked to predict the future…”what are the next shopping trends”? Jeff made the point that it’s impossible to predict and that he doesn’t like to make forecasts. Then, he went to on to emphasize one overwhelming shopping trend.. mobile shopping. Its his view that the next 5 -10 years will see rapid and transformative change in mobile shopping as phones get more powerful. Thanks Jeff! We agree 100%.
