Want commerce volume? Then delight users.
Mobile commerce on your phone today is “more frustrating than sitting in traffic or visiting the D.M.V.” say users in this NYT article. Wow! That’s horrible. Users want to buy from their phone, but can’t stand the experience.
At ShopSavvy we’ve found the same to be true. We see a lot of consumers using our app to find products they want to buy, but as soon as they see the merchant’s cumbersome credit card entry form on their phone, they abandon. The merchant loses a consumer. This even happens on “mobile optimized” commerce flows. People see form fields, and they leave.
This is why we created the ShopSavvy Wallet. We aimed to not only improve mobile commerce conversion but delight users in the process. Our initial qualitative research shows that it appears to be working. We asked users who purchased items through our ShopSavvy Wallet what they thought. 87% “loved it”! That’s so much better than the DMV or a traditional commerce experience.
Why did they love it? Because we blew away their expectations. 93% said it was “Faster than they expected”.
One user summed it up: “Right before I was going to buy an item I decided to scan it with ShopSavvy. It turns out I could buy it online for half the price and no shipping costs! So I did just that.” Better yet, we once users buy an item, we seeing them come back again and again.
Lessons learned: Delight your users and they will buy.. and they will come back.
