ShopSavvy in Austin talking mobile payments, NFC, mobile advertising, and the war between Amazon and local retail.

Mobile commerce on your phone today is “more frustrating than sitting in traffic or visiting the D.M.V.” say users in this NYT article.  Wow!  That’s horrible.  Users want to buy from their phone, but can’t stand the experience.

At ShopSavvy we’ve found the same to be true.  We see a lot of consumers using our app to find products they want to buy, but as soon as they see the merchant’s cumbersome credit card entry form on their phone, they abandon.  The merchant loses a consumer.  This even happens on “mobile optimized” commerce flows.  People see form fields, and they leave.

This is why we created the ShopSavvy Wallet.  We aimed to not only improve mobile commerce conversion but delight users in the process.  Our initial qualitative research shows that it appears to be working.   We asked users who purchased items through our ShopSavvy Wallet what they thought.  87% “loved it”!  That’s so much better than the DMV or a traditional commerce experience.

Why did they love it?  Because we blew away their expectations.  93% said it was “Faster than they expected”.

One user summed it up: “Right before I was going to buy an item I decided to scan it with ShopSavvy.  It turns out I could buy it online for half the price and no shipping costs! So I did just that.”  Better yet, we once users buy an item, we seeing them come back again and again.

Lessons learned: Delight your users and they will buy.. and they will come back.

Kevin was kind enough to build a weekly report I am comfortable sharing with with the world. The report currently covers:

• Wallet Purchases by Retailer
• Wallet Shipping (Paid vs Free)
• Wallet Taxes (Taxed vs Non-Taxed)
• Average Purchase Value
• Average Shipping Charge
• Average Tax Charge

Somethings to consider. Since our wallet is new and our sample size is still small the data may change drastically. Additionally, in this week’s report Barnes & Noble has more than 50% of the overall purchases, but it is important to realize that retailers like Target and Walmart were not fully functional until yesterday. If you have any suggestions please pass them along to sales@shopsavvy.com and we will consider adding them to the report. Without further ado, here is a report from the last seven days: