Soon we started turning on YouTube (via Apple TV) any time we had a few people over.  We would each pick a couple of ‘funny’ videos to play and let the system rip.  It wasn’t like watching traditional TV, something we would never consider doing with guests, instead it was a different experience.  The clips are short.  The content is kitsch. The experience in a word is casual.  It didn’t hamper our conversation, it enriched the content.  YouTube + AppleTV = Great for Small Parties.

Now with my iPhone I find myself doing the same thing.  People want to see how it works and after I show them the visual voice mail I show off YouTube.  People are amazed.  YouTube finally makes sense for me.  Will I watch hours of YouTube?  Never.  Will I watch 2-3 three minute clips per week?  Definitely.