Turns out lots of folks are dumping LinkedIn in favor of Facebook.  Jeff Pulver actually wrote a post today titled, “Goodbye LinkedIn. Hello Facebook.“  Interesting post, check it out.  Why the switch?  Jeff explains,

I find that the interactions I have through Facebook are at once more rewarding and more nuanced and meaningful than what I experienced on LinkedIn. And in fact, in many cases it is easier to communicate with someone on Facebook than on email. Facebook IS the internet portal of 2007. And it is where you will find me.

The Big in Japan team is now working on several Facebook brand integration projects.  Now that Facebook has opened their platform to allow development companies, like Big in Japan, to develop applications within the network, a new opportunity for brands has emerged.  How can we help?

• License your brand for use in Facebook (i.e. we own the application)
• Customize and modify your existing application for use in Facebook
• Provide community assistance for operating your brand within Facebook

Our latest project is to incorporate a popular strategy game into Facebook’s community.  The challenge?  It isn’t porting the existing application into Facebook, it is helping leverage the social advantages the site can offer the game.  Just putting the game inside the community won’t really extend the brand, but incorporating the game into the community can potentially enhance the companies relationship with the brand.