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	<title>ShopSavvy &#187; ketchum</title>
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	<link>http://shopsavvy.mobi</link>
	<description>Shopping. Improved.</description>
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		<title>Clickstream from Ketchum Talks</title>
		<link>http://shopsavvy.mobi/2006/05/24/clickstream-from-ketchum-talks/</link>
		<comments>http://shopsavvy.mobi/2006/05/24/clickstream-from-ketchum-talks/#comments</comments>
		<pubDate>Wed, 24 May 2006 17:45:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Corporate Blogging]]></category>
		<category><![CDATA[ketchum]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[Weblogs Work]]></category>

		<guid isPermaLink="false">http://www.weblogswork.com/?p=540</guid>
		<description><![CDATA[I did a WebEx and a lunch seminar at Ketchum the other day, which was great. Lots of good questions and good dialogue that I think will continue. Here are links to some of the what we discussed: Blogging Buzz/Confusion The New Wisdom of the Web &#8212; Newsweek BusinessWeek story &#8212; &#8220;Blogs Will Change Your [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Photo Sharing" href="http://www.flickr.com/photos/brianoberkirch/151836238/"><img width="445" height="297" alt="Social Media Talk @ Ketchum" src="http://static.flickr.com/55/151836238_9a13d9a1c0.jpg" /></a></p>
<p>I did a WebEx and a lunch seminar at <a href="http://www.ketchum.com">Ketchum</a> the other day, which was great.  Lots of good questions and good dialogue that I think will continue.  Here are links to some of the what we discussed:<br />
<strong> Blogging Buzz/Confusion</strong></p>
<p><a href="http://www.msnbc.msn.com/id/12015774/">The New Wisdom of the Web</a> &#8212; Newsweek<br />
BusinessWeek story &#8212; <a href="http://www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm">&#8220;Blogs Will Change Your Business&#8221;</a><br />
Forbes paranoia &#8212; <a href="http://www.forbes.com/home/free_forbes/2005/1114/128.html">&#8220;Attack of the Blogs&#8221;</a><a href="http://www.weblogswork.com/?p=396"><br />
Blogging Delivered</a><a href="http://www.weblogswork.com/?p=397"><br />
Blogging Not Exactly Delivered<br />
</a></p>
<p><strong>The Situation:  Attention Scarcity</strong></p>
<p><a href="http://www.thelongtail.com/the_long_tail/2005/11/mainstream_melt.html">Long Tail blog on Mainstream Media Meltdown</a><br />
<a href="http://plan-b.biz/How_we_think.html">Brand Hijack manifesto</a><br />
Most recent <a href="http://www.sifry.com/alerts/archives/000432.html">Sifry alert on the state of the blogosphere</a></p>
<p><strong>Pay Attention to</strong>:</p>
<p><a href="http://www.wikipedia.org">Wikipedia</a><br />
<a href="http://www.myspace.com">MySpace</a><br />
<a href="http://www.youtube.com">YouTube</a><br />
<a href="http://rss.marketingstudies.net/content/rss.html">About RSS</a><a href="http://www.bloglines.com"><br />
</a><a href="http://www.sphere.com">Sphere</a><br />
<a href="http://www.icerocket.com">IceRocket</a><br />
<a href="http://www.delicious.com">Delicious</a><br />
<a href="http://www.digg.com">Digg</a><br />
<a href="http://tech.memeorandum.com/">tech.memeorandum</a><a href="http://www.flickr.com"><br />
flickr</a><br />
<a href="http://www.odeo.com">Odeo</a><a href="http://www.apple.com/itunes/podcasts/"><br />
iTunes podcast support</a></p>
<p><strong>Business Blogging</strong></p>
<p><a target="_self" href="http://scobleizer.wordpress.com/">Design Public<br />
Robert Scoble</a><br />
<a href="http://blogs.sun.com/jonathan">Jonathan Schwartz</a><br />
<a href="http://www.englishcut.com">English Cut</a><br />
<a href="http://www.gapingvoid.com/Moveable_Type/archives/002112.html">Stormhoek blog sampling</a></p>
<p><strong>Essential Reading</strong></p>
<p><a href="http://www.cluetrain.com">Cluetrain Manifesto</a><br />
<a href="http://www.amazon.com/exec/obidos/ASIN/047174719X/nakedconversa-20/002-5507470-4924849?creative=327641&#038;camp=14573&#038;link_code=as1">Naked Conversations</a> (check out<a href="http://www.nakedconversations.com"> the blog, too</a>)<br />
<a href="http://www.smallpieces.com/">Small Pieces, Loosely Joined</a></p>
<p><strong>Useful Marketing Stuff</strong></p>
<p><a href="http://www.micropersuasion.com">MicroPersuasion</a><br />
<a href="http://www.gapingvoid.com">GapingVoid</a><br />
<a href="http://brandautopsy.typepad.com">BrandAutopsy</a><br />
<a href="http://brand.blogs.com">What&#8217;s Your Brand Mantra?</a><br />
<a href="http://customerevangelists.typepad.com/">Church of the Customer</a><br />
<a href="http://www.ideagrove.com/blog/">Media Orchard</a><br />
<a href="http://www.thenewpr.com/wiki/pmwiki.php">New PR Wiki</a><br />
<a href="http://www.parmet.net/pr/">Marketing Begins at Home</a><br />
<a href="http://www.horsepigcow.com">HorsePigCow</a><br />
<a href="http://www.lightbox5.com/likeitmatters">Like It Matters</a></p>
<p><a href="http://www.lightbox5.com/downloads/0522%20Ketchum.pdf">Download the slides</a>.  (~6 MB pdf)<br />
<a href="http://www.flickr.com/photos/brianoberkirch/sets/72157594144117364/">My flickr set from the talks</a>.</p>
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