Larry Bodine tracks the increasing use of RSS feeds on the front pages of law firm Web sites:

In a new phenomenon I’ve discovered, law firms are beginning to add RSS feeds to their Web sites. This is a universal feature of blogs, of course, but it works just as well for Web sites. I’ve had RSS (or Really Simple Syndication) feeds on The LawMarketing Portal for several months. now. They’re wonderful for attracting traffic because they allow visitors to subscribe to my content….

Criminey, if the firm could get the risk-averse lawyers in Corporate and Securities to have an RSS feed, ANY firm should be able to convince ANY practice group head to do the same."

Kevin O’Keefe adds:

RSS feeds are neither a fad nor a bell & whistle. Feeds will change the way we all use the Internet from the present, search & browse, to the near future of search, browse & subscribe. That’s already the case for a lot of people and Microsoft will make that happen with RSS feeds being incorporated into their new operating system, Vista, and suite of Office products due out next year."

[via lexblog] 

Doernberg created the D&O Insurance Blog. Imagine making a subject as boring as D&O insurance interesting. That is what Doernberg is doing with his blog. Could a blog work for your insurance company? Weblogs work for Doernberg…

[via]

According to a study from Harris Interactive more Americans use search engines to find a lawyer than the yellow pages (54% search online rather than using a phone book).

Getting your firm listed in Google is hard if you are not creating useful, interesting and regular blog content. Weblogs clearly work for lawyers (we will be detailing how they work for three firms in an up coming series of interviews).

[via]

HP conducted a survey of small businesses and determined that 10% have included blogs in their marketing plans and 16% plan to invest in blogs over the next three years.

[via Small Business Pipeline]