We are big Rob Walker fans here, and so it was a nice little surprise to hear that he’s resurrected the Journal of Murketing, sort of.  The JoM was an irregular email newsletter full of offbeat brand observations.  Walker now writes the ‘Consumed‘ column in the Times magazine (highly recommended) and also collected a series of essays on New Orleans in Letters from New Orleans, published in the months before the storm.

Check out his new writing on murketing (non-marketing marketing in the style of Red Bull, PBR, etc.).  Subscribed, fo sho.