You send out free t shirts because 1) t shirts are fun & you are fun and 2) people will put them on, snap a photo and post them to flickr. And because you really want to be the skinnycorp boyz when you grow up.

We are huge fans of Valleyschwag. (In fact, I have just checked my mailbox three times this afternoon hoping that they made a rare double trip to my house just to drop off my new t shirts.) This edition of the the schwag-by-mail club includes a Big in Japan shirt we did: summer versions of the Mashup t-shirts we did around the Web 2.0 show last year.  As seen on actual rockstars like Nivi.