Posts Tagged ‘Weblogs Work’

Podcast: Tony Conrad on Sphere

Tony Conrad @ Butler & Chef
In the final installment of this morning's Sphereorama, here is a podcast interview with Tony Conrad, CEO of the new blog search service. I talked with Tony a few weeks ago when I was visiting Southpark and getting my Web dev on. We talk, of course, about why they felt compelled to build a new blog search service, the features included in today's release, and the new culture of sharing powering most of the Web ventures we are excited about.

You can check out the full Weblogs Worknotes set of casts, listen to the MP3 (~16 MB) or subscribe to the feed.

Technorati Tags: sphere, tony+conrad, weblogs+work, Weblogs+Worknotes


Weblogs Worknotes: Lane Becker

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(Photo by the ever present Scott Beale)

The latest addition to the Weblogs Worknotes podcast is a chat with Lane Becker, one of the founding members of Adaptive Path. Lane is heading up a new line of business at AP, where the user experience gurus will offer their services to start-ups in exchange for equity. Other topics include how AP helped Princess Cruise Lines rethink their entire consumer booking process, how technology companies can improve their product development processes and why South Park, SF is, once again, the hip hop happening spot for all things Web.

Dig it.

Play the podcast at the Weblogs Worknotes page using the Flash player. Download it here (~65 MB mp3). Or subscribe to the feed for Weblogs Worknotes.

Technorati Tags: , , , , , , ,


Podcast Interview with Blake re: Barcamp Dallas

I Cut a Show While Blake Wasn't Looking
Blake Burris (of CocoaRadio fame) did a podcast interview with us at Barcamp Dallas. We talk about why we think it’s important to do things like Barcamp, what Weblogs Work is about, and where we might take all this from here.

Listen to the podcast. (4.5 MB mp3)

Technorati Tags: , , , , ,


Audio of Barcamp Dallas Presentations

Jeremy Kleindl rocks the house by posting the audio from the Barcamp Dallas presentations that happened in the main room. This is going to be a feature in future BarSpy runs.

Updated:  Even better, here is a podcast feed with these presentations, created with Podserve.  Thanks, Alex.

Technorati Tags: adam+keys, barcamp, barcampdallas, chris messina, jeremy+kleindl, alex+leverington, raven zachary, raven zachary, tony+lewis


Shel on Tracking Naked Conversation

Shel Israel (one of the guys who literally wrote the book on corporate blogging) follows up on our thoughts about blog monitoring with his own observations:

As I’ve stated before, PR firms in this new Conversational Era need to focus their efforts from pushing messages out to facilitate conversations between clients and their constituencies. The hardest part for new business clients is understanding how the tools work, and how to use them to listen better to conversations they did not start themselves.

I’m still learning to master Technorati, PubSub, Feedster and Bloglines. I’ve abandoned a few others. For businesses just trying to get their arms around it all, these tools are as hard to master as they are important to understand. This is a place for a PR agency to jump in.  Use them to listen and learn for your clients. Serve as an early warning system for what is being said by both topic and company. Over time, these tools will get easier and an intermediary will not be used, but not in the near term.

 


Clickstream for Social Media Talk @ Ad Club of Fort Worth

I totally dug hanging out at Joe T. Garcia’s yesterday at the Fort Worth Ad Club Luncheon. Here is a clickstream for the talk I gave — a little social media jumpstart link kit:

Blogging Buzz/Confusion

BusinessWeek story — "Blogs Will Change Your Business"
Forbes paranoia — "Attack of the Blogs"
Blogging Delivered

Blogging Not Exactly Delivered

The Situation: Attention Scarcity

Long Tail blog on Mainstream Media Meltdown
John Moore on the influence of word of mouth
Brand Hijack manifesto
Sifry’s latest state of the blogosphere
Wrong! NY Times on tv-style ads on mobile devices. (Note: don’t try this at home)
Extinction Management

Tools

SixApart (Typepad, MovableType)
WordPress
(hosted option as well)
About RSS
Bloglines
NetNewsWire
(Example of syndicated headlines at Architel site)
Technorati
IceRocket
Delicious
Digg
tech.memeorandum
flickr

Odeo
iTunes podcast support

The Good

Robert Scoble
Jonathan Schwartz
English Cut
Stormhoek blog sampling

The Bad

Dell Hell
Dude, You’re Getting Dell’d

The Ugly

Captain Morgan "blog"

Essential Reading

Cluetrain Manifesto
Naked Conversations (check out the blog, too)
Small Pieces, Loosely Joined

Useful Marketing Stuff

MicroPersuasion
GapingVoid
BrandAutopsy
What’s Your Brand Mantra?
Church of the Customer
Media Orchard
New PR Wiki
Marketing Begins at Home
HorsePigCow
Like It Matters

 

PDF of my slides. (9.67 MB)

 

Technorati Tags: ad club fort worth, social media, Weblogs Work


Blogging 101: Trackbacks

animaltrack.gifI get this question a lot, ‘what is a trackback?’  Wikipedia says, ‘a TrackBack is a mechanism used in a blog to show, around an entry, a list of other blogs that refer to it.’  They continue:

The term TrackBack was introduced by Six Apart which introduced a mechanism in their blogging server, Movable Type, that works by sending a ‘ping‘ between the blogs, and therefore providing the alert. The blog receiving the ping typically displays the TrackBack information below a blog entry. This usually includes a summary of what has been written on the target blog, together with a URL and the name of the blog. The Referer field in the HTTP protocol was originally intended as a means of supporting features similar to those TrackBack offers.

Tom Coates has answered the question here.  Another beginner’s guide can be found here.  The official specification can be found here.  Trackback issues relative to WordPress can be found here.  Good luck!


Architel WordPress Corporate Site!

architel.jpgThe Architel corporate web/blog site has been launched.  The open source WordPress architecture allows the company to launch the site and make continious changes to it over time.  So you can never say a site is ‘done.’  Kudos go to Dan Cederholm from SimpleBits for the xhtml/css design (as well as the new Architel logo).  Weblogs Work integrated the xhtml/css into WordPress (actually three WordPress installs). 

Architel is a boutique IT support company located in Dallas, Texas that supports small businesses (20-100) employees.  Their unique IT service delivery model (one flat-monthly-fee for all-you-can-eat support) aligns the interests of the small business owner and Architel.  The company was a pioneer in this space and is now a pioneer in the ‘blog as corporate website’ meme.  Here are screenshots or just visit the site yourself here @ architel.com.

The site was entered in the website design contest at SXSW conference and we are crossing our fingers that the judges will enjoy the tight integration between the blog CMS and Dan’s xhtml and css.  What do you think about our work?