More and more produce items are sporting scan-able barcodes and we thought it might be cool if consumer could figure out where a particular fruit was grown. Did you know that 27% of produce is grown by family farms? We decided to partner with Top 10 Produce to help ShopSavvy users ‘Know Your Farmer’. The program is brand new, but over the coming months hundreds of farms will be added to the system. ShopSavvy users who scan produce will find pictures, maps, Facebook Pages, Twitter feeds and related to the farmer who grew the fruit or vegetable.

The ‘Know Your Farmer’ feature is delivered through the HTML5 powered AdOns framework. Here is an example (just scan it with ShopSavvy):